THIS EVENT IS FOR TECHHUB MEMBERS ONLY
Our Office Hours are a great way to get very specific advice on business challenges you face on a daily basis. Covering a variety of specialised areas, the session will consist of half an hour 1 on 1 with a domain expert. Book a slot below.
This time around we’ll be welcoming Nick Braund and Tom Green from PHA Media.
Based in London, the technology team at PHA Media has worked with some of the world’s biggest technology brands including Disney Interactive, GAME, Happn, SDL, XYZprinting, easyCar and Purplebricks.com. The team has dedicated B2C and B2B tech experience; generating impactful mainstream coverage for clients ranging from multinational corporations to startups.
Nick Braund leads the Technology & Innovation department at the multi-award winning PR agency PHA Media. Last year he was named as Young PR Professional of the Year by PR Moment and part of PR Week’s 30 Under 30. He regularly appears on the likes of Sky News and BBC providing expert insight on the biggest technology stories of the day.
Tom Green specialises in technology and lifestyle PR and has worked with the likes of Philips, Virgin Media, Virgin, Sony, Sonos, PlayStation, Nikon, Motorola, Monster.com, Napster, Yelp.com, as well as many start-ups. He’s managed national, EMEA and global PR launches and has represented his clients at trade tech events such as CES, MWC, IFA and Photokina. He’s entrepreneurial (his claim to PR fame was arranging a press day for Sir Richard Branson) and believes PR should fundamentally drive client business results
PR is one of the most vital ingredients of the marketing mix but also often the least understood. In a new age where the lines between social media, PR, marketing and advertising are becoming increasingly blurred it’s easy to believe that you can do without PR. Far from just being about sending out press releases and chatting to journalists, when implemented correctly PR can manage your company profile, protect you from crisis and have real impact on your business objectives.
In this session Nick and Tom will share their tips on how you can make it as easy as possible for media to write about you, as well as going into more depth around topics like:
o The myths about PR to debunk
o 10 questions you must ask your prospective PR agency
o How to pick the perfect PR agency for your business
o The merits of doing your own PR vs. employing an agency
o How to use PR to attract investment to your business
o How to measure the success of PR; setting KPIs and measuring impact
o 10 common mistakes to avoid when hiring a PR agency
o When is the best time to spend your hard earned money on PR
Book your 1-2-1 slot using the ‘book a space’ button. For the access code you can email firstname.lastname@example.org