Tag: marketing

Office Hours Product Marketing

Are you looking for help in how to market your startup efficiently?
Apply now for a 1-to-1 session with Andra Zaharia, a Content marketer for cybersecurity companies, and Irina Scarlat, Builder on leave, Uber & Revolut Alumna, taking place on Thursday, May 20 between 11:00 – 12:30.

What’s it about?

Andra & Irina will each have 3 slots of 30 minutes where you can ask questions and get feedback about:
📌 The product marketing funnel
🎯 Figuring out positioning
💹 Go To Market strategy
🚀 From product-led growth to hypergrowth
👥 Ongoing customer development

Who is Andra?

Andra Zaharia helps cybersecurity companies crush clichés with content that breeds fans and fuels growth. She brings over a decade of digital marketing expertise focused on startups and scaleups, half of which she spent in the cybersecurity industry, acting as a bridge between technical pros and business leaders.
She builds content systems that drive organic growth while developing teams, processes, and the strategies to guide them. When she’s not fighting infosec marketing BS, she talks to high performers about their decision-making process for her podcast, ‘How do you know?’.

Who is Irina?

An entrepreneur at heart, product marketer & team builder, Irina Scarlat has 12+ years of business experience, 10 of them in tech. She spent the last 3 years with Revolut, where she joined as Country Manager for Romania in early 2018 and grew the local market from 20k to almost 1.5M users. She then built Revolut’s growth machine, led the growth teams in CEE, and, later on, their Global Growth department, shaping Revolut’s growth journey from 1M to 15M users globally.
Before joining forces with Revolut, she has been leading the marketing efforts of Uber in Romania, shaping the local strategy and working on strategic regional projects & initiatives. During her time at Uber, she launched 3 cities, scaled the market to 1M users, and built the marketing team from scratch.
She is a global citizen that has been living, studying & working in seven cities across Europe and the United States, she speaks four foreign languages, and she’s also the mom of a hyperactive toddler 🙂

Registration

🗓 Applications are opened by May 19 at 14:00.
After the registration, a selection will be made based on the best compatibility with the guest. You will receive a final confirmation of your reservation 1 day before the event with the logistical details of joining the Zoom call.

1-on-1 Private Sessions, Bucharest, community, founders, marketing, Office Hours, Open Hours, startup, startups, techhub bucharest

AMA Product Marketing

Join us for an Ask Me Anything session about how to efficiently market your startup.

 

What’s it about?

In this AMA session, we’ve invited Andra Zaharia, Content marketer for cybersecurity companies, and Irina Scarlat, Builder on leave, Uber & Revolut Alumna, to answer questions about:

  • The product marketing funnel
  • Figuring out positioning
  • Go To Market strategy
  • From product-led growth to hypergrowth
  • Ongoing customer development

 

How to ask questions?

Either in the chat of the live event or you can send them beforehand using the form: https://forms.gle/PvccYXR3xwmQhZBv5    

 

Who is Andra?

Andra Zaharia helps cybersecurity companies crush clichés with content that breeds fans and fuels growth. She brings over a decade of digital marketing expertise focused on startups and scaleups, half of which she spent in the cybersecurity industry, acting as a bridge between technical pros and business leaders.

She builds content systems that drive organic growth while developing teams, processes, and the strategies to guide them. When she’s not fighting infosec marketing BS, she talks to high performers about their decision-making process for her podcast, ‘How do you know?’.

 

Who is Irina?

Entrepreneur at heart, product-marketer & team builder, Irina Scarlat has 12+ years of business experience, 10 of them in tech. She spent the last 3 years with Revolut, where she joined as Country Manager for Romania in early 2018 and grew the local market from 20k to almost 1.5M users. She then built Revolut’s growth machine, led the growth teams in CEE and, later on, their Global Growth department, shaping Revolut’s growth journey from 1M to 15M users globally.

Before joining forces with Revolut, she has been leading the marketing efforts of Uber in Romania, shaping the local strategy and working on strategic regional projects & initiatives. During her time at Uber she launched 3 cities, scaled the market to 1M users and built the marketing team from scratch.

She is a global citizen that has been living, studying & working in seven cities across Europe and the United States, she speaks four foreign languages and she’s also the mom of a hyperactive toddler 🙂

 

You can join the event live on our:

AMA, community, founders, marketing, Product Marketing, Public Event, startups, StepFWD, TechHub, techhub bucharest

Optimisation tools and #live experiences with Elena Ghioc & Ervin Bolat

Growth Marketing Society brings two special guests at the start of the year, who will be presenting methods to experiment using Optimizely, so as to reach audiences in a personalised manner. After this presentation, you will have a lot of useful information to start experimenting with A/B testing & more, for your own business! RSVP here to save your front row spot on January 30, starting at 18:30!

 

About the event

Elena and Ervin recently founded Design Growth, an initiative to support businesses grow using specific digital techniques.

Elena Ghioc has been working in marketing since 2008, having a vast experience as a digital marketer in agencies, startups, multinational companies and NGOs, and with SEO, Social Media, Branding, Copywriting, Campaigns, Events etc.

Ervin Bolat has over 10 years of experience in Marketing and Design: Branding, Advertising, Web, UI/UX.

 

Event agenda

  • 18:30-18:45 Welcome & Registration
  • 18:45-19:05 One-minute presentations
  • 19:05-19:30 Growth Hacking Challenges with Andrei Tudose, our host of the night
  • 19:30-20:30 Experimenting with personalised UX/UI for various audiences. The reality of practice with Elena & Ervin
  • 20:30-21:15 Networking

 

Registration

RSVP here to confirm your attendance to Optimisation tools and #live experiences with Elena Ghioc & Ervin Bolat.

Bucharest, community, growth, Growth Marketing Society, marketing, networking, open event, TechHub, techhub bucharest

SearaYP: Marcomm x Trends 2020

Specialists from marketing, advertising and communication will get together at TechHub, Wednesday, January 22, starting with 19:00 to talk about what trends will define 2020, and also about an overview of the Marcomm world this year. RSVP here to save your front row spot!

 

About the event

This is the moment we need to think about the changes that 2020 will bring. Let’s get together for the 6th edition of the YP Night dedicated to trends in marketing and communications “Marcomm x Trends: 2020”.

The speakers of the evening are:

ㆍTy Magnin – Director of Global Content Marketing  @ UiPath
ㆍFlorian Langa – Senior Creative @ MullenLowe Profero Bucharest
ㆍCristian Lupșa  – Founding Editor Decât o Revistă
ㆍMih Lovin – Partner @ Creative VR, Creative Partner @ Le SquadD and L2, VA&NC Director @ All Friends Corporation

 

Event agenda

  • 18:30 – 19:00 Registration
  • 19:00 – 21:00 Talks  
  • 21:00 – 21:30 Networking

 

Registration

RSVP here to confirm your attendance to SearaYP: Marcomm x Trends 2020.

2020, communication, community, IAA, marcomm, marketing, open event, TechHub, techhub bucharest, trends

Office Hours with Professionals

Need some help to understand more about the marketing experimentation mindset and how to set up a proper marketing funnel depending on the type of the product you are developing? Then apply now for a 1-to-1 mentoring session with Gabriela Bejan, Founder & CEO of Digital Tailors Agency.

About the guest

Gabriela Bejan, CMO with 6+ years of experience in the tech industry, worked with tech accelerators and developed marcom strategies for tech products from various industries. Currently, she’s running Digital Tailors, a product marketing agency helping tech startups and companies grow.

Her work with startups includes things such as: 

  • Product marketing for startups
  • How to scale your business through growth marketing services
  • Talk about the first A/B tests you should run to find out what marketing channels work for you
  • Understand more about the marketing experimentation mindset and how to set up a proper marketing funnel depending on the type of the product you are developing

 

The Schedule

Our guest will be around on Wednesday, November 20, between 11:00 and 15:00. 

There are 5 slots available (40 minutes each) that you can apply to. After the registration, a selection will be made based on the best compatibility with the mentor, and you will receive a final confirmation of your reservation by email.

 

We recommend these 3 steps to make the most out of this meeting:

  1. Check out all the details about Gabriela.
  2. Have your elevator pitch ready so you can tell your company’s story in maximum 5 minutes
  3. Prepare to talk about you’re current marketing strategy (if there is one), and how you’re planning to do this job in the future.

1-on-1 Private Sessions, Bucharest, community, founders, growth marketing, marcom, marketing, networking, Office Hours, Open Hours, startup, startups, techhub bucharest

Ignite Growth Marketing Community #2

In this second event, it’s all about Growth Hacking theory, case studies and tools. RSVP here to save your front row spot on September 19, starting at 18:30!

 

About the event

The Growth Marketing community has started and now it is time to follow the members’ wishes 🙂
The host, Andrei Tudose, a growth marketing specialist, will go deep into the subject and deliver a presentation together with some challenges to the audience.

They also have a special guest, Bogdan Iordache partner at Gecad Ventures and chairman at How to Web, who will give us insights about why he choose Growth Hacking as the main subject for this year’s edition of How to Web.

Event agenda

  • 18:30-18:45 Welcome & introduction from our hosts!
  • 18:45-19:00 Bogdan Iordache on why this year How to Web is about Growth Hacking
  • 19:00 – 19:30 Connect – Each person has 1-2 minutes to introduce themselves (name, expertise and needs/expectations from this community)
  • 19:30 – 20:30 Dive into Growth Hacking – theory, case studies and tools. Interactive presentation held by Andrei Tudose who will debug “Hacking Growth” by Sean Ellis and Philip Morgan Brown
  • 20:30 – 21:30 Networking

 

Registration

RSVP here to confirm your attendance to Ignite Growth Marketing Community #2

community, connect, Growth Hacking, Growth Marketing Society, marketing, networking, open event, TechHub, techhub bucharest

Growth strategies revealed by world-known speakers

We are very excited to have 3 world-renowned growth experts that will talk about how to efficiently market a global product! RSVP here to save your front row spot on June 14, starting at 18:30!

 

About the event

Vasil Azarov is the founder of Growth Marketing Conference, one of the biggest growth conferences in the world.

Together with Clayton, a seasoned digital marketing consultant & Braulio, a mathematician turned growth hacker coming all the way from Sao Paulo will come to Bucharest and join forces to help the Romanian startup community with growth marketing strategies.

There will be 3 sessions and a Q&A, moderated by Valentin Radu, CEO & Founder at Omniconvert.

 

Event agenda

  • 18:30 – 19:00 Registration
  • 19:00 – 20:30 Fireside chat discussions & Q&A
  • 20:30 21:30 Networking

 

Registration

RSVP here to confirm your attendance to Growth strategies revealed by world-known speakers.

 

TechSociety

This event is hosted through TechSociety, an initiative that aims to grow the local tech community stronger by providing free event space, as well as logistical and communication support, to all people that organize free tech-related events.

Thinking about organizing a meetup or an event for the tech community out there? Join TechSociety, and we’ll help you out! All you have to do is submit the registration form available on our website, and we’ll get back to you to set all the details straight!

community, fireside chat, growth, marketing, networking, Omniconvert, open event, Q&A, TechHub, techhub bucharest

Seara YP: Marcomm x Trends 2019

Join the first IAA meetup of the year to analyze together what 2019 brings in the Marcomm industry. RSVP here to save your seat on January 28, starting 18:30!

 

About the event

We look forward to discover together the new trends in the industry for 2019! You will find out what works and what is “so last year”, you will find out what trends to follow and at what trends you need to be careful this year. The special guests of the evening will be:

Valer Hancas – Communications & Corporate Affairs Director, Kaufland Romania
Irina Roncea – Deputy Managing Director, Golin Romania
Bogdana Butnar – Head of Strategy, Poke London
• Theodor Sandu – Art Director, GMP Advertising + Webstyler
Matei Psatta – Co-Founder, TPS Engage

Event agenda

  • 18:30 – 19:00 Registration
  • 19:00 – 21:00 Talking about Marcomm x Trends 2019
  • 21:00 – 21:30 Networking

 

Registration

RSVP here to confirm your attendance to Seara YP: Marcomm x Trends 2019.

 

TechSociety

This event is hosted through TechSociety, an initiative that aims to grow the local tech community stronger by providing free event space, as well as logistical and communication support, to all people that organize free tech-related events.

Thinking about organizing a meetup or an event for the tech community out there? Join TechSociety, and we’ll help you out! All you have to do is submit the registration form available on our website, and we’ll get back to you to set all the details straight!

2019, community, IAA, industry, marcomm, marketing, networking, talks, techhub bucharest

Founders Meeting – Trademarks & Marketing

Not sure if you should trademark your startup or how the process works? Are you struggling with your marketing efforts? Apply here to join other founders and community managers for this invite-only event on November 12, starting 18:30!

 

About the event

Startup founders are welcomed to sign-up for this gathering, where Ionela Cuciureanu will tackle when should you considering trademarking your product and how the process works in Romania and also abroad. Moreover, Alin Vlad will bring up to speed with the latest best practices in marketing a tech product and will be ready to help you with any challenges you’ve encountered while promoting your startup.

 

Ionela Cuciureanu is a Senior Associate at EY. She is currently pursuing a Ph.D. in Roman Law at Babes Bolyai University of Cluj Napoca and is an Assistant Professor with the Nicolae Titulescu University. Ionela has a focus on data protection and intellectual property, is also acquainted with the corporate and commercial areas. Ionela is involved in data protection projects, providing assistance to clients on GDPR compliance matters. Her experience also includes trademark, designs and copyright prosecution, IP due diligence procedures and assignments, but also representing clients in court and in front of the patent offices, in trademark, design and patent litigations.

Alin Vlad is the CMO of CyberGhost. His extensive background in Customer Support gave him leverage in understanding the customer needs and desires. Being one of the first members in a startup and leading the online department, he learned firsthand the struggles of building a focused team and coordinating it to move in the right direction. Furthermore, acquiring new users, getting them activated, making sure they are retained, optimizing monetization & flow for a sustainable business model has become his daily challenges.

 

Agenda

  • 18:30 – 19:00 – Gathering up
  • 19:00 – 19:45 – How to apply for trademarks with Ionela Cuciureanu
  • 19:45 – 20:30 – Marketing tips & tricks with Alin Vlad
  • 20:30 – 21:00 – Networking

 

Registration

Apply here by November 8 to be part of the Founders Meeting. If selected to take part, you will receive an invitation by email to the workshop.

EY, founders, founders meeting, marketing, startups, techhub bucharest, trademarks

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