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Lunchtime Workshop: Building community & engaging content
May 30, 2018 @ 12:30 pm - 2:00 pm BST
Join us over lunch where we’ll welcome Ina Yulo, Global Manager at Bright Talk, who will chat about all things community and content.
The tech industry is extremely fast-moving, but also, extremely saturated. Finding funding, standing out from the crowd, and building a community of loyal supporters, are all day-to-day challenges of anyone working in this crazy ecosystem. However, at the end of the day, many great tech products go unnoticed because they relied too much on the tech and not on what should be the end goal–having someone buy your product or service. What good is your cutting-edge app anyway if no one is using it?
Join this workshop to learn:
- Common mistakes start-ups make when rolling out a content and marketing strategy
- Best practices for community growth and engagement
- The art of persona building
- Time poor? Implement these content marketing quick wins
BrightTALK brings professionals and businesses together to learn and grow. Thousands of thought leaders are actively sharing their insights, their ideas, and their most up-to-date knowledge with professionals all over the globe through the technologies that BrightTALK has created.
Ina Yulo is the global manager for BrightTALK’s FinTech community (which she started herself and grew to over 400,000 subscribers) along with a recently-launched Women in Business community. She is responsible for content strategy, speaker outreach, partner relations, audience growth, and engagement. The online and physical events that she organises have featured the leading names in the industry and she advises a client base of tech giants, large banks, new challengers, and professional services firms on how they can create compelling content that reaches their target audience. She is on the Women in FinTech Power List and is a mentor for TheFactory in Oslo, SuperCharger in Hong Kong and Kuala Lumpur, and the European Women in Payments Network. She is a regular speaker and moderator and has presented at schools and conferences across Europe and North America.