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Media Strategy, Brand Strategy, Product Marketing

June 14, 2018 @ 12:30 pm - 2:00 pm EDT

Our lunch and learns are a great way to get very specific advice on business challenges you face on a daily basis. This time around we’ll be welcoming Louis Blaut, Director of Digital Advertising at The Real Yellow Pages.
Bring your questions. We will bring to food. This workshop is for tech product founders.


  • Introduction: 12:30- 12:40pm
  • Ice Breakers: 12:40 – 12:50pm
  • Presentation: 12:50 – 1:20pm
  • Q&A: 1:20- 1:30pm

Louis will host Office Hours with tech product founders from 1:30 – 2:30pm. If you are interested in securing a 15 minute session, apply here.

Talking Points

  • Media strategy (digital): How to maximize the business benefits of data assets and technology-focused initiatives
  • Media strategy (integrated): Define your audience and target the right location
  • Brand identity: Who are you? Why? How does identity effect your strategy?
  • Brand strategy: How do you take your brand identity and strategically use it?
  • Operations strategy: Best practices. Plan and implement your strategy as cost effectively as possible. 
  • Product marketing: Best practices. How to present your tech product to the customer.


June 14, 2018
12:30 pm - 2:00 pm
Event Category:


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