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Intelligent Creativity: Power, Passion, Pounds
May 15, 2019 @ 12:30 pm - 2:00 pm BST
Join us over lunch where we’ll be welcoming Founder of Lola Media Ltd Erica Wolfe-Murray for a workshop on Intelligent Creativity: Power, Passion, Pounds.
When you launch a start-up you don’t realise how fast you lose power, compromise your passion in order to earn fewer pounds – so how can you reframe your working model to stop this from happening and regain your mojo?
This session will cover how to retain your power in a relationship, understanding where the dynamic sits, how it shifts and can be shifted through smart thinking. We will also look at why you are so passionate about what you are doing, discussing how you can use this, but also how it can hobble you. And finally we will cover the vexed question of money. With five different types of client/customers, you will see how you can impact each of these differently to ensure you gain maximum advantage in taking your business forward.
Founder of innovation studio Lola Media Ltd, Erica Wolfe-Murray’s work ranges widely across the creative, cultural and tech sector developing new creative and financial models to help clients grow their business and revenues. A passionate advocate for creativity, she eschews working for brands in order to improve the commercial resilience of those companies she works with. Cited on Forbes.com as ‘a leading business and innovation expert’, Erica’s book ’Simple Tips, Smart Ideas: Build a Bigger, Better Business’ was launched in January 2019. She is also a director of Taxo’d, the smart app developed by freelancers for freelancers to calculate and file their tax.