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Founders Lunch: Identifying it, telling it: the importance of your brand’s narrative in an era of ever greater scrutiny

October 30, 2018 @ 12:30 pm - 2:00 pm GMT


Gone are the days when technology companies can expect automatically to be perceived as a force for good. There is increasing scrutiny and scepticism of companies’ motivations and approaches to a range of issues. From data, privacy, and security, to the impact of AI and machine learning, to tax and competition, tech companies are in the public spotlight and politicians are ready to regulate.

It has never been more important for tech companies to communicate the good that they do, through a strong brand narrative. But how do you tell your company story to the people who need to hear it?

Communicating your purpose (the why), your vision (the what) and your mission (the how) – let alone key messages and proof-points – to disparate audiences such as investors, customers, staff, politicians, and the media may seem like a daunting task, especially when they all need a slightly different focus. We’ll look at the steps companies need to go through in order to find a narrative that sets them apart and positions them as a force for good, and then top storytelling tips to bring it to life.


Brands2Life is an independent, award-winning, multi-discipline communications agency based in London and San Francisco with over 130 staff and an extensive global offering. Their capabilities include tech, B2B, consumer, corporate, content, employee engagement, marketing, public affairs, digital & social, and health & well-being.

Their core expertise in technology and digital is built on twenty years of experience working with the brands that are transforming our world. They now also have specialisms in sectors such as business and financial services, healthcare, retail & leisure and travel.

Many of Brand2Life’s clients use them as a marketing as well as a PR partner because they like their ideas, their integrated approach and their commitment to making their money work harder. Their talented team is made up of strategists, creative thinkers, media experts, public affairs specialists, marketers, digital and social media gurus, storytellers, developers and content creators.

Brands2Life deliver work that is as ambitious as the brands they partner with; work that’s grounded in deep insights, planning and creativity to drive strategies to win. They bring it to life through bold content and campaigns that work across all channels and platforms, so we deliver real business impact at every touchpoint. Much of their work has an international focus so they build their strategic thinking and content to reach diverse markets at scale.

To book your place, email perdie.alder@techhub.com


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