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Dealing with corporates – the good, the bad and the ugly!

March 3 @ 1:00 pm - 2:00 pm GMT


This event is all about how to deal with corporates, delivered by Matt Lawson, ex-BT

Over the course of the workshop, Matt will be going over,

Choosing your target

  • How to select the right companies to approach?
  • What to look for and what to avoid

Doing your homework

  • Understand their business, pain points and opportunities inside out!
  • Identify all the ways your solution might address their pain / opportunities
  • Identify critical departments and people

Finding an entry point(s)

  • Discover and explore all of the ways available to get through the door
  • Identify the path(s) of least resistance

Finding the right people

  • Identify the decision makers
  • Identify relevant stakeholders
  • How to reach them
  • Identify time wasters
  • How to manage them?

Where to begin

  • What should you offer?
  • What should you charge?
  • What are you looking for in return?

What to expect

  • How corporates behave
  • What might go wrong
  • When to worry and when to chill


  • Once you have traction what happens next?
  • What are the likely challenges?
  • How might you overcome them

Things to avoid

  • Pitfalls and traps
  • Toxic people
  • Politics

Matt’s business Downstream Innovation helps both intraprenuers and entreprenuers beat those odds! Having led successful innovation programmes and teams in a FTSE 100 company for over 20 years and worked with numerous successful start-ups during his career, Matt know how to make innovation work.

Any questions, email perdie.alder@techhub.com


Date: March 3
Time: 1:00 pm - 2:00 pm
Event Category:

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