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Building a Practical Brand Story
July 17, 2019 @ 12:30 pm - 2:00 pm BST
Join us over lunch where Bram Vanoirbeek, Founder of The Thing About Stories will be talking about building a practical brand story.
Although we like to think we do, humans don’t respond well to logic. Yet the majority of tech companies focus their marketing efforts on explaining features and benefits. We’ll talk about how you go about building an effective brand story that will make you stand out and elicit an emotional response from your customers.
This workshop will be led by Bram Vanoirbeek, a seasoned strategic communications professional who helps businesses build a compelling narrative and translate this into impactful marketing and content strategies. Bram’s clients range from deep tech start-ups to VC funds, from law firms to publishers, from commodity manufacturers to e-commerce companies.
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