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AMA Product Marketing

May 6 @ 5:30 pm - 6:00 pm UTC+0

Join us for an Ask Me Anything session about how to efficiently market your startup.

 

What’s it about?

In this AMA session, we’ve invited Andra Zaharia, Content marketer for cybersecurity companies, and Irina Scarlat, Builder on leave, Uber & Revolut Alumna, to answer questions about:

  • The product marketing funnel
  • Figuring out positioning
  • Go To Market strategy
  • From product-led growth to hypergrowth
  • Ongoing customer development

 

How to ask questions?

Either in the chat of the live event or you can send them beforehand using the form: https://forms.gle/PvccYXR3xwmQhZBv5    

 

Who is Andra?

Andra Zaharia helps cybersecurity companies crush clichés with content that breeds fans and fuels growth. She brings over a decade of digital marketing expertise focused on startups and scaleups, half of which she spent in the cybersecurity industry, acting as a bridge between technical pros and business leaders.

She builds content systems that drive organic growth while developing teams, processes, and the strategies to guide them. When she’s not fighting infosec marketing BS, she talks to high performers about their decision-making process for her podcast, ‘How do you know?’.

 

Who is Irina?

Entrepreneur at heart, product-marketer & team builder, Irina Scarlat has 12+ years of business experience, 10 of them in tech. She spent the last 3 years with Revolut, where she joined as Country Manager for Romania in early 2018 and grew the local market from 20k to almost 1.5M users. She then built Revolut’s growth machine, led the growth teams in CEE and, later on, their Global Growth department, shaping Revolut’s growth journey from 1M to 15M users globally.

Before joining forces with Revolut, she has been leading the marketing efforts of Uber in Romania, shaping the local strategy and working on strategic regional projects & initiatives. During her time at Uber she launched 3 cities, scaled the market to 1M users and built the marketing team from scratch.

She is a global citizen that has been living, studying & working in seven cities across Europe and the United States, she speaks four foreign languages and she’s also the mom of a hyperactive toddler 🙂

 

You can join the event live on our:

Details

Date:
May 6
Time:
5:30 pm - 6:00 pm
Event Category:
Event Tags:
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Website:
https://forms.gle/PvccYXR3xwmQhZBv5

Organizer

StepFWD
Website:
https://stepfwd.today/

Venue

TechHub Bucharest
District 2, 39-41 Nicolae Filipescu
Bucharest, Romania
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