TechHub

Last night TechHub put on a great event bringing together the power of tablets and publishing. Lucky attendees were able to hear from key players in the field on the many ways to monetize their content now and in the future.

During and after the presentation people were busy tapping away on their tablets as they began to explore the endless possibilities into this new arena of self-publishing . With a great selection of experts gathered here at TechHub we made sure to give our audience members loads of examples on how to create and promote their own projects. But don't take our word for it! Here's what others had to say:

Ashley Davison from Fixdit- "The speakers gave great insight into the surprising amount of trial and error big players like Penguin and Pearsons have had to undertake in order to get any kind of foot hold in a digital market...publishing on tablet and mobile devices truely is an emerging market. Emerging markets such as this get me excited. It means it's time to experiment and time to out maneuver the established traditional players."

Mark Errett from @iphonetipsters- "Overall from these talks I took away the need to experiment and there is no surefire way to have a success. If you go into the App Store you’re competing against 500,00+ apps that are all vying for people’s attention. If you try to do a web app then you’re seemingly competing against the whole of the internet with millions, probably billions of pages...I look forward to more debate around publishing on tablets and it is definitely a way to try something new."

To read even more about this event you can use the #techhubtablets to see what other people had to say. A big thank you to Pearson for helping sponsor the event and also to everyone that attended.

Don't forget to visit our TechHub calendar for even more great events and don't miss our exciting Demo Night on 6 September! 

See you @TechHub!

http://techhubmonetizingtablets.eventbrite.com/

One year on from the launch of the iPad, and with a whole slew of competitors on the market now trying to chase Apple, sales forecasts for 2012 are already upwards of 80 million units.  

But from a content owners' perspective, what has happened already as a result of this explosive new market, and what can we expect in the next 12 months? Is anyone making money from content? And how is the hardware driving content development?

We will be hearing from key players in this field - leading publishers making the transition to digital publishing; startup content retailers exploring new business models for traditional 'book' content; and billing platform specialists.

We'll be hearing what’s been learned so far and what the expectations are for the coming year. We hope you’ll join in the conversation!

Our Contributors

Eric Huang has worked in publishing for over 15 years. His first ‘real job’ was as an editor at Disney Publishing in LA. He then spent six years in Australia, creating media tie-in books. Eric is now publishing director at Penguin Children’s Media and Entertainment division in London where he publishes books, apps and other storytelling platforms behind entertainment brands.

Mawuli Ladzepko is the Director of ExpressReads, a start-up with a new ebook rental platform. The platform gives readers the ability to access a wide variety of ebooks on a temporary basis - something we know consumers want, and publishers are trying to keep up with. ExpressReads titles can be rented via a range of devices including the iPad, iPhone, Android tablets and smartphones.

Martin Harris SVP Strategic Accounts at Bango, is responsible for managing the long term relationships with Bango's key customers in the USA, Europe and Asia Pacific regions. Working with global app stores, online publishers and network operators his role covers business planning and strategic sales. His 11 years experience in the mobile industry and wealth of knowledge in the mobile content and payments space means he often speaks at industry events. Previously, as Sales Director at iii.co.uk (Interactive Investor International plc) Martin helped drive the company to a leading market position and through a subsequent IPO in February 2000. Martin spent 12 months with AT&T Labs, heading global new technology sales. Before that, he was at Sun Microsystems for 10 years, and has also held senior roles at NCR and Torch Computers in the USA and Canada

Glynn Hayward is the Creative Director of Complete Control, a BAFTA award winning Independent Children's Interactive Production Company. During the last 12 years Glynn has directed and produced many memorable interactive resources for broadcasters, publishers and children's charities to assist children in learning through having fun online. Glynn's creative drive has also seen Complete Control launch its own kids animated brand on the App Store in the form of a series of funny seaside games. Glynn also sits on the Children's Committee for BAFTA.

About out sponsor...

Pearson is a global leader in education, business information and book publishing. The company’s brands include: the Financial Times, Penguin, DK, Prentice Hall, Longman, Poptropica, Edexcel, VUE, MyLabs, eCollege, Fronter and many others, with digital products and services already comprising one third of turnover. For more information on how TechHub startups can partner with Pearson please contact Juan Lopez-Valcarcel.