Creative Tech MeetUp - Pee to Play!

 TechHub @ Campus


 18 February 2013 13:00


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Meet Captive Media, changing our bathroom experience, is this the future of advertising?!? The Captive Media system consists simply of a hi-definition screen, fitted at eye level above the urinal, where it commands the full attention of the user. When not in active use, it plays a mixture of adverts and content from one of our twelve ‘PTV’ channels. But when a user approaches, it flips into gaming mode, using patented technology to detect not only his presence … but the direction of his stream. Algorithms then allow the user to do something simple, but VERY engaging – controlling the system just by aiming their stream left or right!